Summerville, S.C.– SCRA announces an SC Launch, Inc. investment in Charleston-based Vizbii Technologies. The $200,000 investment is the first for the company that was accepted into SC Launch, SCRA’s entrepreneurial program, in August 2018.
Vizbii Technologies has developed a patented technology solution called Morphii, which measures human experiences by capturing reactions to stimuli. The solution allows users to self-report experiential responses like emotions, moods, and physical sensations – together with their respective intensities – using digitally manipulated images. Preliminary applications include measuring the customer, employee and patient experience. The investment will be used for business development and marketing initiatives to grow revenues in 2019.
“Vizbii is a great example of a creative technology solution that solves a market need to better understand human emotion and consumer and employee experiences,” said Jill Sorensen, SCRA Director of Entrepreneurial Programs and Executive Director of SC Launch, Inc.“It is exciting to be a part of their growth and we look forward to seeing a lot more of Morphii.”
“We share the SC Launch program’s enthusiasm for creating opportunities, driving innovation and growing revenues in South Carolina,” said Julie Moreland, CEO of Vizbii Technologies, Inc. “We are focused on replicating our early success. We have worked with major brands to engage, connect and better understand customers and employees. This year, we are eager to apply Morphii technology to address understanding gaps in healthcare surrounding autism, stroke, substance abuse and more.”
SCRA is a state-chartered organization that fosters job creation and grows South Carolina’s Innovation Economy. Through SCRA’s Entrepreneurial Program, early-stage companies are provided mentoring and grants and may be eligible for an investment from SC Launch, Inc. The program is open to qualified South Carolina companies in the Advanced Materials/Manufacturing, Information Technology and Life Sciences industries.
About SCRA
Chartered in 1983 by the State of South Carolina as a public, non-profit corporation, SCRA fuels South Carolina’s Innovation Economy by supporting entrepreneurs, enabling academic research and its commercialization, and connecting industry to innovators.
About SC Launch, Inc.
Established in 2006, SC Launch, Inc. is an independent, non-profit corporation affiliated with SCRA, which provides loans and investments to selected South Carolina-based companies participating in the SC Launch program.
