SC Launch Inc. Announces Investment in Storybutton

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Columbia, SC — South Carolina Research Authority’s investment affiliate, SC Launch Inc., has invested $250,000 in Storybutton. The Indian Land-based startup developed an audio platform and player for children that allows them to listen to podcasts, bedtime stories, and more without using a mobile phone.

Pictured (left to right): Jim Jacob, Founder of Storybutton Inc., Javon Jones, SCRA Investment Associate. Photo credit: SCRA.

Storybutton Inc. became an SCRA Member Company in 2024 and an SC Launch Inc. Portfolio Company when they received this investment.

“As many children are exceeding the American Academy of Pediatrics screentime recommendations, parents need an alternative for educational, informational, and entertainment options. Storybutton developed that alternative,” said SCRA Investment Associate Javon Jones. “Storybutton allows children to listen and engage with their favorite shows without screen time. This innovation is a great option for parents and educators.”

“Partnering with the teams at SCRA and SC Launch Inc. has proven to be a great decision. With their advisement and this investment, we are poised to continue growing so we can offer our products to more families and hopefully create a healthier generation by avoiding too much screen time and the wellness problems associated with it,” said Storybutton Founder Jim Jacob. “What started out as recording stories for our children has evolved into Storybutton Studios with exciting shows like Miles the Brave, Wilder Dreams, Treasure Galaxy, and Pixel Quest.”

“We are proud to partner with a company that provides one solution for a societal problem. Storybutton is making a difference in the lives of children, and we’re glad to be part of their continued success,” said SC Launch Inc. Executive Director Matt Bell.

Storybutton users can explore a library of educational kids’ podcasts, audiobooks, and stories with personalized content that make it easy for them to choose their favorite stories and episodes.

Storybutton Audio Player for Kids. Photo credit: Storybutton.

 

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About SC Launch Inc.

Established in 2006, SC Launch Inc. is the investment affiliate of the South Carolina Research Authority. The independent, nonprofit corporation provides convertible loans and investment funding to qualifying SCRA Member Companies. The returns on this funding provide the resources for additional coaching, grants and investments to next-generation technology startups.

About SCRA

Chartered in 1983 by the State of South Carolina as a public, nonprofit corporation, South Carolina Research Authority fuels the state’s innovation economy through the impact of its comprehensive services to technology-based startups, academia, and industry. SCRA provides funding and support to accelerate the growth of academic startups; high-quality lab and administrative workspaces; facilitation and funding for partnerships between and among industry, startups, and academic institutions; assistance and funding for the relocation of technology-based companies to South Carolina; and coaching and funding for startups that may also receive investments from its affiliate, SC Launch Inc.

Media Contact
Adrianne Grimes
Director of Marketing and Communications, SCRA
adrianne.grimes@scra.org